During our classes this year we were talking about advertising and the way companies manipulate their consumers in order to sell them a product or a service. We also mentioned how important power of persuasion is. But there's one thing that may be even more important - being recognisable. A professional, well-designed logo is a key to succes. A good logo sticks in your head long after you forgot the company's name and is one of the most powerful marketing tools. It may give you a feeling of being a member of a specific social group (especially when it comes to clothes and cars).
Here's an example of one of my favourite clever logos of all time:
Guess we still have a lot to learn.